A long partner of ours, Public Fibre, decided to take on the huge over consumption that occurs on Black Friday by changing their entire e-commerce platform to sell polluting and toxic items found in our oceans as a creative fix to raise money for charity. In addition, we also created and manage their paid social infrastructure and ads on an ongoing basis.
We made sure Public Fibre received the high-speed campaign they deserved. We earnt legacy coverage with the likes of Hypebeast, Hypebae and fashion trade titles such as Drapers and more. The campaign as been nominated for several industry awards thanks to our success
178m Monthly Unique Impressions from our PR outreach with approx. £15,000 raised for The Ocean Cleanup.