WHY?
Microplastics fill our fish fingers, ice caps melting causes civil war and Cuadrilla are creating earthquakes in Blackpool, yet eco and cruelty-free living isn’t informing buying habits on a mass level.
After scratching the surface and attending dozens of ethical industry events, an overwhelming majority of audiences are female. We think men need to do their bit too.
Kibbo Kift Agency believes there’s a space for conscious consumerism to be communicated in a more engaging way.
HOW?
We want to challenge ethical and slow-fashion brands to adopt the mindset of the edgier trendsetters that resonate with early adopters and their cultural touch points.
WHAT?
Experience of working with global brands and start-ups allow us to immerse ourselves in your brand challenges and offer ways to rethink your marketing output. An awareness of low budgets for emerging brands and time inefficiencies while you’re creating brilliant products is inherent in what we do.
We consider brand equity for long-term work and bitesize marketing campaigns for A/B testing to show tangible results so you don’t over-invest without seeing ROI.
CASE STUDIES
Some of the various comms campaigns completed since our inception, ranging from traditional PR outreach for product exposure to consultancy for new product development.
ADAPT
The climate club, Adapt, were building towards a London-based exhibition launch - Sadness is a no gO-Zone - about climate change via a Kickstarter campaign.
We helped Adapt achieve key coverage in arts, culture and design publications, raising awareness of the fundraising activity and the climate crisis through the lens of creativity.
London Evening Standard, TimeOut London, It’s Nice That, Creative Boom and more covered the exhibition resulting in exposure to 12.4 million unique users from online PR coverage alone.
LYME TERRACE
The effortlessly cool north London menswear brand needed exposure for their AW18 collection.
We achieved top-tier coverage in the Telegraph (twice), the Times Magazine’s men’s fashion segment in print along with a number of ethically-focused publications.
Total press coverage to date has made the brand visible to a potential of 49 million users and our campaign had multiple open rates from the likes of Hypebeast, Courier Mag and Shortlist.
GREENHAUS
PR outreach for the Shoreditch launch of the very pink Greenhaus, London’s first brick-and-data retail concept for ethical D2C brands.
Coverage secured in a number of key target publications including Retail Week - who described them as an “Uber for space” - Pebble Magazine, local business publications and retail trade.
We also assisted in the creation of their newsletter subscriber database.
DOT+ABOVE
Creative conceptualisation, social media management and PR for the sustainable luxe womenswear brand.
We married storytelling with environmental ethos for Dot+Above’s debut collection ‘The Sol Collection’ by taking their first editorial shoot to the highest point in inner-London - Hampstead - on summer solstice (the place closest to the sun and the day where we get the most sunlight).
Resulting in a stunning editorial shoot and achieving coverage in Aesthetica Magazine alongside the likes of Stella McCartney and Mother of Pearl.
MEET THE TEAM
Kibbo Kift Agency’s CEO & Founder, Sam Narr is determined to use creativity to promote a shift in psyche that will persuade people to think before they buy. He comes equipped with 5+ years PR, Social and Creative experience from award-winning London agencies and has a natural love for independents and start-ups, relying on an expert network of specialist freelancers for campaign execution.
His current portfolio includes a wide range of clients with a focus on fashion, sports and culture. Dots profile here.
AGENCY PARTNERS
Content
Handover Agency deliver tailored visual content & art direction.
Equipped with an in-depth industry understanding and a keen eye for design and culture, the agency works hard to develop brand potential by producing high quality imagery for both web & print.
Clients include: Dezeen / G.F. Smith / Highsnobiety / Brooks UK / Speedo / New Balance / Campbell Cole
WEB
Interact Studio is a collective of digital specialists who create experiences that make a difference.
Passionate about great design, their services include Digital Branding, Design, and Platform development.
Clients include: WaterAid / Leslie Amon / L52 Communications / Mishcon de Reya
ETHICAL AND SUSTAINABLE ADVISORY
Jonathan Mitchell is Founder of Brothers We Stand, a UK-based e-tailer that stocks sustainable menswear brands from across Europe. He’s readily available to advise on ethical best practise and innovation with textiles, manufacturing and transparency.
Brands stocked include: ECOALF / Idioma / Knowledge Cotton Apparel / MUD Jeans / Riz Boardshorts /Re:sustain
SCALING UP
Award-winning creative public relations, digital, influencer communications agency with offices in London, Newcastle, Singapore and Amsterdam.
Kibbo Kift Agency has access to senior management teams to creatively advise on campaign and industry best practise, meaning if you want to scale up on any big brand moments, we can do it together.
Clients include: Spotify / Lynx / CALM / British Airways / Three / Camden Town Brewery / Unilever