Can humour be the silver bullet for climate communication?

In the UK, We commissioned national polling research to unveil headline statistics such as 75% of the public don’t believe governments are doing enough to tackle the climate crisis; less than 2% of the British public can name a climate scientist; and a staggering 92% of climate scientists surveyed and 71% of the public are worried about their children’s future. Armed with this research, we then shared the videos with national media.

For our US roll-out, we strategically planned our media campaign to achieve maximum exposure within the limited time we had to work with the talent.

Results

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In the UK, we achieved extensive coverage for Climate Science Translated, with over 1 billion impressions online and in UK broadcast media, in titles such as Good Morning Britain, Forbes, The New Statesman, Business Insider, LBC and a big climate comedy special in the New York Times.

For our rollout in the US, we earned an online exclusive with Guardian US and a broadcast exclusive on CBS Morning News – one of the biggest US morning shows. In addition, we managed to secure an influential op-ed from Prof Michael Oppenheimer in The Hill – one of the most influential political media publications, discussing climate policy.

Learn more: https://www.climatesciencebreakthrough.com/