Canon (the camera company) has an internal think tank, the Canon Institute for Global Studies (CIGS), pushing out climate denial in Japan and elsewhere. The company is, unfortunately, a major block on Japan's energy transition, given its CEO's influence in the main business lobby. It labelled the climate crisis as 'fake news' and compared Greta Thunberg to a communist, as reported in The Guardian. Most recently, Canon has cut its climate target by 50%. In response, we worked with pressure group Action Speaks Louder and their Japanese team trying to receive a commitment from Canon to stop spreading climate misinformation. We did this by launching a global photography competition calling for nature-themed images to mount pressure on Canon ahead of its AGM shareholder meeting in Tokyo. The winning image was displayed on a billboard in Times Square, New York City.

We generated a total of 22 pieces of coverage in publications across the UK, US, Italy and Germany in La Repubblica, Gizmodo, Corriere, influential photography publication PetaPixel and many more, with a total MUU (unique monthly visits) of 317,306,200. Our coverage had real world impact and inspired 1,000+ user message on a reddit thread and responses to articles in comments sections.