CoGo is on a mission to be the UK’s go-to app for sustainability thanks to their integrated carbon footprint tracker. We’ve worked closely with the team in New Zealand and the UK to catapult CoGo into the spotlight through our PR efforts and give them a unique and instantly recognisable tone of voice through our newsletter and social media management and often chipping in to wordsmith copy in the app itself.
Over 12+ months we’ve secured coverage in the business business titles - such as BBC, Business Insider, Courier Magazine and more - and integrated with brand partners such as HURR, Ocean Bottle, Tony’s Chocolonely to amplify CoGo’s mission and ultimately scale their downloads for the app. Our signature CoGo newsletter regularly receives high praise due to our creative and witty tone of voice and subject matter and we helped achieve the cheapest Cost per App Install whilst managing their paid social ad efforts.
212 million impressions and 50+ pieces of coverage, 127% increase in social media followers, Average Video View time of 37 seconds for hero video we produced on social