A Climate-Focused Exhibition Launch & Protest Scarves

Long-terms friends of KKA, Adapt, brought 50 artists together for an IRL exhibition in Peckham to showcase the finest mixed media approaches to the climate problem humanity faces. We were tasked with earning media exposure to encourage footfall to the event.

Event listing and profile pieces in the London Evening Standard, Dazed and TimeOut Magazine alongside interview features with prominent arts and culture titles Creative Boom and Elephant Magazine ensured a full house for the exhibition. We strategically used the hottest weather of the year in 2019 (a week before the exhibition launch) as a media hook to promote the event. In a separate project we secured key coverage with influential football publication PENALTY for their eco-friendly protest scarves.

3.7mill MUU and 10+ pieces of coverage.