In response to the brutal killing of George Floyd, The Earth Issue called to their network of 280+ artists to submit to a Freedom Fundraiser. We voluntarily offered our services to help spread the word for the incredible work the organisation was doing.
With the help of incredible coverage in Europe's most influential arts and culture magazines, and the existing network of artists contributing, we exceeded £210,000 in print sales - with 100% of the funds donated to over 26 global organisations & individual causes within the Black Lives Matter movement. Coverage highlights included 10 Magazine, Art Newspaper, Crack Magazine, Dazed, i-D, The Face, Hunger, Hypebeast, NOWNESS, Vanity Fair, Vogue, Wallpaper* and more.
527 million impressions and 35 pieces of coverage.