Amsterdam's Favourite Rainwear Brand

Over nine months, we repeatedly achieved coverage in all major UK publications. We positioned their jackets as the best in the market, profiling their founder and design team and product placement for editorial shoots. We also secure coverage on ITV's This Morning, which reviewed a jacket live on air. The result was MAIUM's website crashing due to the increase in traffic from the exposure

Amsterdam's Bad Weather Experts needed some UK PR experts to translate their local success to the UK. We secured impressions into the millions for the future-forward eco-friendly rainwear brand.

440,475,887 MUU earned across 46 pieces of coverage.