The London-based gender neutral premium denim brand, I AND ME, needed exposure for their newest collection that launched in the run up to Christmas 2020. We worked closely with the brand to develop their communications strategy across Paid Social Ads and PR.
We drove hundreds of thousands of impressions via paid social ads for I AND ME’s product catalogue, optimising towards purchase intent. In addition, we secured key coverage in UK national and fashion publications such as GQ, the Telegraph, Marie Claire and more.
120m Monthly Unique Impressions from PR coverage for the collection launch in the Christmas season.