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WRAP
WRAP Cymru – Be Mighty. Recycle.
Creative lead and production management for WRAP's summer campaign
From script to screen, we led the creative production for one of Wales' most recognisable recycling campaigns
Creative production for one of Wales' most recognisable recycling campaigns
WRAP came to us with a clear brief and a tight schedule: deliver a full suite of campaign assets for Be Mighty. Recycle across three milestone deliverables in March 2026. Our role was to lead the production process end to end, coordinating our creative partner DUNA Studios across every stage of delivery.
We managed the full project arc from Creative Direction and Script Sign-off through to Filming, Rough Cut Delivery, and final Design assets. Our specialist sustainability knowledge meant we hit the ground running – our onboarding process was sharper and our understanding of complex recycling systems more advanced than a generalist agency could offer, which gave the WRAP team confidence from day one.
DUNA Studios handled the creative production: animated social media posts delivered as MP4s across 4:5 and 9:16 formats, motion design, and regional production with a strong technical grounding in sustainability that made them a natural fit for a WRAP campaign.
Results can be found here: https://www.wrap.ngo/resources/campaign-assets/wales-recycles-be-mighty-recycle-summer-2026-recycling-campaign-events
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