COMMONLAND

Putting regenerative farmers at the centre of Europe's climate emergency

Commonland works with communities across 50+ countries to restore degraded landscapes, aiming for 100 million hectares by 2040. Landscape restoration is usually filed under nature and read by people who already agree. We changed where the story sits – attaching it to the moments Europe was already watching: the Iran war's hit on fertiliser prices, heatwaves squeezing food supply, and wildfires that forced 300,000 people from their homes across France and Spain. The argument nobody else was making: farmers already working regeneratively were measurably better protected.

That meant platforming the farmers doing the work. Sergi Caballero in Catalonia, whose practices tripled his soil's organic matter and whose ponds double as firebreaks. Carmen Bueno in Andalucía, whose grazed land came through this summer's fires far better than the conventional farms around it. Real people, real land, real evidence. Alongside the reactive work, we built visibility at UNCCD COP16 and COP17 and placed opinion pieces for Commonland's leadership on restoration as risk infrastructure, women's land rights, and the 4 Returns framework.

‍

‍

Results

Major features in Euronews – across eleven language editions – positioned regenerative farming as Europe's most overlooked wildfire defence. Plus several pieces of covearge in The Guardian, Reuters, Bloomberg, Vogue Business, BusinessGreen, Carbon Pulse, The Ecologist, Context by Reuters Foundation and more. Commonland is now a regular call for European journalists covering wildfires, drought and food security.