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BUSINESS LEADERS FOR PEACE
UK business leaders, founders and professionals calling for urgent action to prevent genocide in Gaza and uphold international law.
An open letter campaign to the UK Government to end its complicity in the genocide in Gaza.
Leading media strategy and outreach for an open letter signed by over 1,200 UK business leaders
We worked on a pro-bono basis to support the Business Leaders for Peace campaign to call for the UK Government to end its complicity in the genocide in Gaza. In charge of media strategy and outreach, we worked with several business leaders directly – such as Dale Vince and Jonathon Porritt – to place them in global media to discuss the pressure campaign.
We achieved crucial coverage several times in international media outlets Al Jazeera, Middle East Eye, Dawn and a handful of sustainbility trade titles like edie, Sustainable Times and Pioneers Post. Our MUU exceeded 140million, and social posts achieved over 20,000 likes and 900+ reposts.
Learn more: https://businessleadersforpeace.com/
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