PROJECTS

The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.

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About the Project

Canon (the camera company) has an internal think tank, the Canon Institute for Global Studies (CIGS), focusing on spreading climate denial in Japan and elsewhere. The company is, unfortunately, a major block on Japan's energy transition, given its CEO's influence in the main business lobby. In response, we worked with pressure group Action Speaks Louder and their Japanese team, aiming to receive a commitment from Canon to stop spreading climate misinformation.

UN Sustainable Development Goal

Climate Activism, Anti-Fossil Fuel, Corporate Pressure

Year

2023

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"The Kibbo Kift team are an essential part of Clean Creatives' success. Having a thoughtful, creative, values-aligned partner as part of our communications team has helped us consistently meet our goals of connecting with business leaders about how we can transform the advertising industry and make the planet a better place for all of us."

Duncan Meisel

Clean Creatives, Executive Director